Promotions and Announcements

Corporate Announcement

Signature Series 100% Synthetic 5W-30 Motor Oil (ASL)

AMSOIL Signature Series Synthetic Motor Oil delivers extraordinary lubrication in all types of automotive gasoline engines. By combining industry-premier synthetic technology with AMSOIL premium additives, Signature Series Synthetic Motor Oil exceeds the higher performance demands of modern engines. It withstands the stress of higher horsepower, higher heat and complicated emissions control systems. Signature Series Synthetic Motor Oil is engineered to outperform competitive conventional and synthetic motor oils. It delivers long-lasting performance and protection.

AMSOIL Signature Series Synthetic Motor Oil can extend drain intervals far beyond those recommended for conventional oils. Its unique synthetic formulation and long-drain additive system are inherently stable to resist oxidation and neutralize acids over longer periods. Signature Series Synthetic Motor Oil is designed to deliver the best possible engine protection, cleanliness and performance over extended drain intervals. It reduces vehicle maintenance and waste oil disposal costs.

More Information.

Promotions and Announcements

NEW Synthetic Motorcycle oils

New AMSOIL Synthetic Motorcycle Oils Provide Superior Transmission and Rust Protection Superior, WI - (BusinessWire) - AMSOIL announces the introduction of two new premium Synthetic Motorcycle Oils. The oils have been re-formulated with new high performance additive technology that provides even greater multi-functional benefits for the special requirements of motorcycle applications. Available in both 10W-40 and 20W-50 viscosities, these exclusive new AMSOIL formulations provide unparalleled protection for American and metric motorcycle engines and transmissions. Most motorcycle oils provide little or no rust and corrosion protection for the inside of an engine during storage. Contrary to popular belief motor oil is not a natural protection against rust and corrosion. This is a function of the additives. The new AMSOIL Synthetic Motorcycle Oil is specially formulated for both peak performance on the road and superior protection when sitting idle or in storage. Benefits of the two new oils include: · Improved Transmission Protection · Excellent Wet Clutch Performance · Excellent Corrosion Protection · Outstanding Heat Resistance · Robust Additive Levels · Excellent Value for Cost Effective Performanc The new AMSOIL 20W-50 Synthetic Motorcycle Oil (MVC) is recommended for Harley-Davidson, Buell, Victory, Ducati, BMW, Aprilia and Triumph motorcycles calling for a 15W-50 or 20W-50 viscosity. The new AMSOIL 10W-40 Synthetic Motorcycle Oil (MFC) is recommended for Honda, Kawasaki, Yamaha, Suzuki, BMW, Husqvarna and KTM motorcycles calling for a 10W-40 or 20W-40 viscosity. Available in quarts, cases, 30 gallon and 55 gallon drums. For more detailed information on these new oils, visit: www.amsoil.com/StoreFront/mcf.aspx and www.amsoil.com/StoreFront/mcv.aspx

Promotions and Announcements

Motorcycle Myths SHATTERED!

Many myths regarding the use of a synthetic oil in a motorcycle engine have circulated among the motorcycling industry for years. How they began is anyone's guess. But like many rumors and gossip, the telling and re-telling over time finally gave them credibility they did not deserve. Over the past couple years, most of these myths have been exposed for what they always were; either self-serving scare tactics by manufacturers who did not have a synthetic product of their own to offer, or by misinformed people who just accepted the "common wisdom" of the day. However, these stories still float around out there. There are a few that are in particular hard to kill. Here they are and the REAL truth behind them. (1) Myth: Using a synthetic oil will cause cam bearings or other roller-type bearings to slide instead of roll and therefore "flat-spot", creating a huge problem within the engine. TRUTH: There have long been stories regarding this situation floating around the motorcycling community. The story goes that using a synthetic oil will cause will cause roller bearings to to slide insted of roll as they are supposed to. This "sliding" would supposedly cause a bearing to wear, and a "flat spot" occur on the bearing at the point of contact. Then, if the bearing tries to roll again, it will not be able to do so, causing an engine failure. The "slippery" nature of a synthetic oil is blamed for this occurrence. It is not so. Rather than try to make you a petroleum engineer and use terms like "elstohydrodynamic" to impress - and confuse - you, I'll try to make this simple while still offering ample evidence of the truth. First, there has never been any empirical evidence presented that it will occur. No documented hard evidence anywhere, anytime, by anyone. Just rumor. One would think that, if it were true, there would be at least one documented and proven case on file, wouldn't you? Second, if an oil has to allow friction between the roller bearings and the shaft to occur in order to make the roller bearings roll, imagine the frictional wear this would be causing in the rest of your engine. It is not solely friction that lets this happen, but other forces such as pressure at work as well. Third, the film strength of the lubricant has to be considered. It is this film strength that keeps things like your piston rings from rubbing against the cylinder walls under extreme combustion pressure. If a lubricant has superior film strength sufficient to keep this from happening (like Amsoil synthetics) it stands to reason that the same strengths will protect the bearing from the shaft, thereby not allowing a "flat spot" to develop even if the bearing did not rotate. And last, look at this from the other side of the mirror; We know that flat-spotting has occured while using petroleum oils. So, if you can't use a synthetic for fear of this happening, and it also happens with a petroleum oil, what are we to do? Park the bike, drain the crankcase, and never ride again? I don't think so. This myth is one of the most insidious af all - don't fall for it! (2) Synthetics will cause your seals to leak. TRUTH: Be advised - there is ABSOLUTELY NOTHING in a synthetic oil that will attack and harm your seals. In fact, Amsoil oils contail seal conditioners to keep seals soft and pliable. What sometimes happens is when a synthetic oil is introduced into an engine that has been run on petroleum oils previously, the detergency action of the synthetic will dissolve the gunk that has been deposited on the inside of the seal by the petroleum oil, thereby exposing dried seal material to the synthetic. Until there is ample time for the seal to absorb the new lubricant and expand to it's proper size, some seepage may become apparent. And just maybe the seal was already bad, only holding as long as that built-up residue held onto the seal material. In time, that would let go anyway. So, synthetics do not "cause" seal leakage. They can expose an already bad seal, however, if present. Me, I'd rather find that out in my driveway than on a road trip 1000 miles from home. (3) Synthetics cost too much TRUTH: Well, just do some math. Say you currently change your oil and filter every 2500 miles. Over the next 10,000 miles, that would take 5 changes (initial change, 2500 miles, 5000 miles, 7500 miles and 10,000 miles). Assume you use 4 quarts of regular oil and pay $6.00 per qt., and an oil filter costs $10.00. You would use 20 quarts of oil x $6.00 = $120.00, plus 5 filters @$10.00 ea. = $50.00. $120.00 + $50.00 = $170.00 for the 10,000 miles. Now, Amsoil synthetics. Due to extended oil change intervals, you would only need 3 changes (initial, 5000 miles, 10,000 miles). Assume a cost of $8.50 per qt., so you pay 12 x $8.50 = $102.00 for the oil. Then, 3 filters @ $10.00 = $30.00. So, the Amsoil is $102.00 + $30.00 = $132.00. Using the synthetic didn't cost you money - you actually SAVED $38.00. And that doesn't count the saved time in leaving out 2 changes. Also, how about the possible hundreds of dollars saved by giving your engine much better protection with Amsoil synthetics - that's a savings you'll never know about. No matter what, oil is cheaper than engines!

Promotions and Announcements

Exxon follows Amsoil in extended drain interval market

Motor oil technology has gradually progressed since the days of the earliest automobiles. In those days, standard motor oil drain intervals were between 500 and 1000 miles, and motorists had to switch viscosity grades with the changing of the seasons. The development of oil filtration and additive technology in the 1930s allowed drain intervals to increase to 2000 and later 3000 miles, while the development of viscosity modifiers in the 1940s allowed the formulation of multi-grade oils that could be used in both hot and cold temperatures. According to AMSOIL Vice President Alan Amatuzio, the introduction of ExxonMobil extended drain oil is long overdue. "While AMSOIL INC. has certainly proven that extended drain intervals provide valuable benefits," said Amatuzio, "the fact that ExxonMobil is finally saying the same thing brings the message to even more people. ExxonMobil's move is significant in that more consumers will now recognize AMSOIL as the pioneer in extended drain oils and will benefit from the advanced technology we introduced 33 years ago." ExxonMobil recently announced a new line of motor oils recommended for extended drain intervals. It was only a matter of time before another company followed the path forged by AMSOIL over 30 years ago. Some motorists may recall that Mobil also followed AMSOIL into the synthetic motor oil business, introducing its synthetic motor oil several years after AMSOIL. The technology for extended oil drains is obviously available, but until now, the major oil companies have had other agendas. Marc Graham, who is president of Pennzoil-Quaker State-owned Jiffy Lube International, was quoted in a 2001 Lubricants World interview as saying, “At [PQS] we use a number internally that if we [shortened the drain interval] by 100 miles [for each car serviced], it would mean an additional $20 million in revenue for the company.” He also explained that “if we could move our customers to get one more oil change per year, it’s worth $294 million for the oil change alone and $441 million in revenue, when you include the ancillary products and services customers typically buy along with the oil change.” Mobil backed off 25,000 mile oil change intervals in 1974. Mobil briefly recommended 25,000 mile oil drains in the 1970’s. It’s not difficult to figure out who they were trying to compete with. AMSOIL was the only other company offering synthetic motor oils and recommended 25,000 mile drain intervals. However, it may be that because vehicle manufacturers weren’t yet comfortable with extended drain intervals, Mobil retracted its extended drain recommendations and simply recommended motorists follow the intervals specified in their vehicle’s owners manual. Of course, traditional oil change recommendations also allow Mobil and other motor oil companies to sell a lot more oil. Everyone wins but the customer. AMSOIL stands apart from the competition. AMSOIL has always formulated its products to be the absolute best, continually researching ways to make its already outstanding products even better. Other oil companies, however, are beholden to shareholders, and one could speculate that their incentive is to maximize profit. They formulate oils down to a price, rather than formulating them to be the best they can be. Then, they price their products to maximize profits. In addition, AMSOIL has 33 years of experience blending premium extended drain synthetic oils. That’s 33 years worth of proven performance in the field. A close look at ExxonMobil’s new long drain motor oil line reveals that two are petroleum based, one is a synthetic blend and only one, Mobil 1 Extended Performance, is a full synthetic. The petroleum based products are recommended for 5000 mile drains, the synthetic blend for 7500 mile drains and Extended Performance for 15,000 mile drains. However, a look at the fine print reveals that ExxonMobil is still recommending drivers follow the oil drain recommendations listed in their owners manuals during the warranty period. AMSOIL synthetic motor oils are recommended for 25,000 mile or one year drain intervals in both new and older vehicles. The AMSOIL warranty stands behind this recommendation. AMSOIL has recommended 25,000 mile/one year drain intervals since 1972. AMSOIL delivers the highest quality lubricants on the market. It’s the AMSOIL identity, and it’s what customers expect. Al Amatuzio coined the phrase “extended drain interval,” and from the beginning, AMSOIL synthetic motor oils have been formulated for extended drain intervals. Vehicle manufacturers are pushing for extended oil drain intervals. Vehicle manufacturers in Europe have been recommending extended oil drains for years. In fact, the average drain interval in Europe is 10,000 miles. Vehicle manufacturers in the United States are definitely coming around to extended oil drains as well. Most owners manuals from recent model vehicles recommend 5000 to 7500 mile oil drain intervals. In addition, oil life monitors have become increasingly common on today’s vehicles, allowing and encouraging motorists to increase drain intervals up to 12,000 miles, even when using conventional oil. Vehicles equipped with an oil life monitor no longer recommend oil changes based solely on mileage. The system measures engine operational data such as temperature, revolutions and speed to determine when the oil is nearing the end of its life. The motor oil industry is faced with the extended oil drain interval issue. The success of oil life monitors has posed a threat to motor oil companies who insist oil must be changed every 3000 miles. It becomes increasingly difficult to maintain this position when vehicle manufacturers are recommending significantly longer intervals with the use of their oil monitoring systems. This is no doubt one of the reasons ExxonMobil finally introduced a line of long drain motor oils. AMSOIL products are available for less. The suggested retail price of the top oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for $5.95 a quart. By registering as an AMSOIL Preferred Customer, customers pay only $4.85 a quart, and even less when purchasing by the case.